Brand & web studio
We name clubs, draw their marks, spec their jerseys, set up their stores and build their websites — and the stats are live on the site the day it launches.
Packages
- HockeyOS OnboardingHockeyOS installed on your existing site$995
- Website + HockeyOSA 5–7 page site with the widgets in it$2,995
- Full buildName, brand, jerseys, site, HockeyOS$5,995
- Team store · social rebuildScoped to your platformsQuoted
- Two revision rounds
- Hosting and domain, first year
- Print-ready jersey files for your supplier
- You own every file
Single-team prices; club prices on the pricing page. Billed half to start, half at launch.
Naming and identity
A name the kids will chant.
We bring directions, not a list. Each one is checked against the clubs around you, the domain, the social handles and how it sounds from the stands. One gets circled. A tagline follows it.
- Name directions with the reasoning written down
- Domain and handle checks before the board sees it
- A tagline and a voice for the club's writing
Name directions · round 2
4 of 12
- Fraser Valley Frosttaken nearby
- North Shore Currenthard to chant
- Bladesshort · chantable · the kids picked it
- Harbour Hawksthree clubs already
Tagline
Breathe fire. Skate hard.
Domain and social handles checked before the name goes to the board.
Logo and brand system
A crest, and the rules that keep it a crest.
Primary and secondary marks, a palette that works in light and dark, a type pairing, and usage rules so the look survives the parent who makes the tournament poster. Everything is handed over as files the club owns.
- Primary and secondary marks
- Palette with light and dark versions
- Type pairing: a display face and a body face
- Usage rules and clear space
- Files handed over, in every format the club needs
Display
Blades U15
Body
Home ice is Centennial Arena. Saturdays at 9:30.
Primary
Accent
Deep
Ice
White
Usage
- Crest on primary or white only.
- Clear space: half the shield's width.
Jerseys and uniforms
Home and away, designed and specified.
We design the jerseys and write the spec: stripe widths, number font and sizes, crest placement, colours by name. Physical production is through the club's apparel supplier; we hand off print-ready files and specs, and production is billed by your supplier.
- Home and away designs, plus practice wear if you want it
- A spec sheet the supplier can build from
- Print-ready vector files
- Supplier handoff; production billed by your supplier
Home
Away
Spec sheet
Blades U15 · 2026–27
- Numbers
- Condensed · 10 in back · 4 in sleeve
- Sleeve stripes
- Accent 2 in · white 1 in
- Hem
- Accent 1.5 in · white 0.5 in
- Crest
- Left chest · 3.5 in · embroidered
- Files
- Vector · print-ready · to your supplier
Merchandise and team stores
A team store in the identity, set up for the club.
Hoodies, hats and practice wear designed in the brand, with a store the club can point families to. We design the products and set up the store; the scope is quoted to what the club wants to sell.
- Products designed in the club's identity
- A branded store set up for the club
- Quoted to the range and the volume
Blades gear
Designed with the identity. Set up for the club.
Club hoodie
$—
Snapback
$—
Practice tee
$—
Toque
$—
Website development
Five to seven pages, hosted, with the stats live.
A club site built from the brand board, with the HockeyOS widgets installed and themed. Hosting and the domain are included for the first year.
Sitemap
7 pages
Copy
5 drafted · 2 with you
- Home
- Teams · Blades U15
- Register
- About
01 · Sitemap and copy
Decide the pages. Write the words.
Five to seven pages, agreed before anything is drawn: home, teams, schedule, registration, news, about, contact. We draft the copy from a call with you and send it back for a read.
02 · Design in your identity
Your crest, your colours, your type.
The site is designed from the brand board, not a template. The HockeyOS widgets go in while we design, themed to the same palette, so the results strip on the homepage is live before launch.
03 · Launch with HockeyOS live
Hosted, on your domain, with the roster filling itself.
Hosting and the domain are included for the first year. Team pages carry the roster, schedule and standings widgets, so the site stays current from the game sheets without anyone editing a page.
Website packages
Website + HockeyOSMost clubs
The website, with HockeyOS installed and themed. Start here if the brand exists.
$2,995
$6,995
Full Team Development
Name, crest and brand system, jerseys, the website, HockeyOS, training. The whole studio.
$5,995
$11,995
HockeyOS Onboarding
HockeyOS on the site you already have: install, theming, data import, training.
$995
$2,495
Two revision rounds on creation packages, one on onboarding. Billed half to start, half at launch. Beyond scope, $75 an hour, agreed first. Everything on the pricing page
What you get
In every package.
Files you own
Logo files, palette, type choices and jersey specs are handed over at launch. Take them anywhere.
Two revision rounds
On every creation package. One on onboarding. Each round is a real pass, with your notes in writing.
Hosting and domain
Included for the first year on any website package. At cost after that.
HockeyOS installed and themed
Roster, schedule, standings and results on the site as live widgets in your colours.
Training
The people who will run the site and the dashboard are shown how before launch, not after.
Out-of-scope rate
Anything beyond the quote is agreed first and billed at $75 an hour.
Questions about brand and website work.
We already have a crest. Can you build around it?
Yes. The Website + HockeyOS package starts from the brand you have. If the crest needs cleaning up for print or the web, we say so on the call and quote it separately.
Do you make the jerseys?
We design and spec them. Physical production is through the club's apparel supplier; we hand off print-ready files and the spec sheet, and production is billed by your supplier.
What does the team store cost?
It is quoted. Tell us what the club wants to sell and how many people will buy, and the quote covers the design and the setup.
Can we edit the website ourselves after launch?
Yes. The site is yours, hosted for you, and the HockeyOS pages update themselves from the game sheets. For the rest, training is part of the package, and the managed service exists if nobody has the evenings.
Do we need a paid HockeyOS plan?
No. Every package installs HockeyOS, and Bench is free for one team. A paid plan is a separate decision, for more teams or the paid features.
Next
Around the studio.
Start with a call.
Tell us what you're starting and what you already have. You get a scoped quote in writing, and a person to ask.
Social media rebuild
Profiles that look like the club, not the last volunteer.
Profile images, banners and a set of post templates rebuilt in the identity: game day, final score, schedule, announcement. It comes with HockeyOS installed on the website, so what gets posted and what fans see on the site line up.
- Profiles and banners on the platforms you use
- Post templates for scores, game days and notices
- Comes with HockeyOS installed on your website
- Quoted to the platforms and the templates
Ask for a quoteDemo Hockey Club
Minor hockey · Blades U15
demohockeyclub.ca
Final
3–2
BLD vs WLV
Game day
Sat · 9:30
This week
Tue · Prac
Thu · Prac
Sat · vs WLV
Tryouts
Aug 24–26